The keepsake question
Commercial keepsake scanning is where the regulatory and clinical positions converge most sharply, and the reasoning is worth stating rather than summarising. The concern is not that a single scan is known to be harmful; it is that a keepsake session has no clinical question, no indication, no limit on duration, no limit on the number of sessions and no requirement that the operator be trained. A fetus can be exposed for a substantially longer period than any medical examination would involve, for no diagnostic benefit at all.
The corollary is the practical exception both regulators and clinicians accept: an image taken during a medically indicated examination, without extending the exposure, is a different situation entirely. The picture is a by-product of a scan that was going to happen. That is the distinction to hold on to, because it explains why the position is not "3D imaging is dangerous" but "exposure without an indication is unjustified".
A second consideration gets less attention and matters clinically. A commercial session is not a screening examination, and an operator with no clinical remit may see something significant and neither recognise nor report it, or may cause alarm about something that is not. Reassurance from a keepsake scan is not reassurance, and that is worth knowing before treating one as such.